Privacy Policy

Welcome to shop.playcloak.com (“Website”), operated by Playcloak, a brand owned and managed by Yaochete LLC (“Playcloak,” “we,” “our,” or “us”).

Your privacy is important to us. This Privacy Policy explains how we collect, use, store, disclose, and protect your personal information when you visit our Website, create an account, subscribe to our emails, place an order, or otherwise interact with our services.

By using this Website, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Depending on how you interact with our Website, we may collect the following categories of information.

Personal Information

You may voluntarily provide information including:

  • Full name

  • Email address

  • Billing address

  • Shipping address

  • Telephone number (if provided)

  • Order details

  • Payment information processed through secure payment providers

For your security, Playcloak does not store your complete payment card information.

Account Information

If you create an account, we may collect:

  • Username

  • Encrypted password

  • Order history

  • Saved addresses

  • Communication preferences

Automatically Collected Information

When you visit our Website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Device information

  • Operating system

  • Pages visited

  • Time spent on pages

  • Referral source

  • Click activity

  • Approximate geographic location

  • Shopping behavior

This information helps us improve our Website and better understand customer preferences.

2. Cookies & Tracking Technologies

Our Website uses cookies and similar technologies to improve your browsing experience.

Cookies may be used to:

  • Remember shopping cart contents

  • Keep you logged in

  • Save user preferences

  • Improve website performance

  • Measure website traffic

  • Analyze customer behavior

  • Deliver relevant advertising

You may disable cookies through your browser settings, although some website functionality may be affected.

3. Pinterest Tag

We use the Pinterest Tag to better understand how visitors interact with our Website after viewing or engaging with Pinterest content or advertisements.

The Pinterest Tag may collect information regarding:

  • Pages viewed

  • Products viewed

  • Cart activity

  • Purchases

  • Device information

  • Browser information

This information helps us:

  • Measure advertising performance

  • Improve future advertising campaigns

  • Create more relevant audiences

  • Better understand customer interests

Pinterest processes this information in accordance with its own privacy practices.

4. Google Analytics

We use Google Analytics to understand how visitors use our Website.

Google Analytics may collect information including:

  • Website traffic

  • User behavior

  • Session duration

  • Device information

  • Browser information

  • Traffic sources

  • Pages visited

This information is aggregated and helps us improve our Website, products, and customer experience.

Google may process certain information according to its own Privacy Policy.

5. Email Marketing

If you subscribe to our newsletter, join a waitlist, request updates, or choose to receive promotional communications, your information may be managed through MailerLite.

We may send:

  • Product announcements

  • Collection launches

  • Promotional offers

  • Restock notifications

  • Company news

  • Marketing emails

You may unsubscribe at any time by clicking the unsubscribe link included in our emails.

6. How We Use Your Information

We use the information we collect to:

  • Process and fulfill orders

  • Deliver purchased products

  • Provide customer support

  • Respond to inquiries

  • Improve our Website

  • Personalize your shopping experience

  • Analyze Website performance

  • Detect fraud

  • Prevent unauthorized activity

  • Comply with legal obligations

  • Send marketing communications where permitted

7. Sharing Your Information

We do not sell your personal information.

However, we may share information with trusted service providers necessary to operate our business.

These providers may include:

  • Payment processors

  • Shipping providers

  • Print production partners

  • Website hosting providers

  • Email marketing providers

  • Analytics providers

  • Advertising platforms

  • Customer support tools

These service providers receive only the information necessary to perform their services.

8. Print Fulfillment

Because our products are made to order, certain customer information must be shared with our print production and fulfillment partners in order to manufacture and ship your order.

Information shared may include:

  • Customer name

  • Shipping address

  • Ordered products

  • Order number

Our fulfillment partners are authorized to use this information only for fulfilling customer orders.

9. Data Security

We take reasonable administrative, technical, and organizational measures to help protect your personal information.

These measures include:

  • SSL encryption

  • Secure hosting

  • Password protection

  • Access controls

  • Trusted third-party payment providers

Although we work to protect your information, no method of electronic storage or transmission over the internet can be guaranteed to be completely secure.

10. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Fulfill customer orders

  • Maintain business records

  • Meet legal obligations

  • Resolve disputes

  • Enforce our agreements

Information may be securely deleted when it is no longer required.

11. Your Privacy Choices

Depending on applicable laws, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of certain information

  • Withdraw marketing consent

  • Update your account information

Requests may be submitted by contacting us using the email address listed below.

12. Children’s Privacy

Our Website is intended for a general audience and is not directed toward children under the age of 13.

We do not knowingly collect personal information from children.

If we become aware that information has been collected from a child in violation of applicable law, we will take appropriate steps to remove that information.

13. Third-Party Websites

Our Website may contain links to third-party websites.

We are not responsible for the privacy practices, security, or content of websites operated by third parties.

We encourage users to review the privacy policies of any third-party websites they visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Business operations

  • Legal requirements

  • Technology

  • Services

  • Website functionality

The updated version will always be published on this page with a revised “Last Updated” date.

Continued use of the Website after changes have been posted constitutes acceptance of the updated Privacy Policy.

15. Contact Us

If you have any questions regarding this Privacy Policy or your personal information, please contact us:

Email: shop@playcloak.com

We will make reasonable efforts to respond to privacy-related inquiries promptly.

16. Company Information

Playcloak is a brand operated by Yaochete LLC.

shop.playcloak.com is the official online destination for Playcloak’s original apparel collections, including SIKE., ..Duh!, and future collections developed under the Playcloak brand.

We are committed to protecting your privacy while providing a secure, transparent, and enjoyable shopping experience.