Brand & Intellectual Property Policy

Last Updated: July 21, 2026

Welcome to shop.playcloak.com, the official online store of Playcloak, a brand operated by Yaochete LLC.

At Playcloak, we believe original ideas deserve protection. This Brand & Intellectual Property Policy explains the ownership of our creative work, how our intellectual property may be used, and the steps we may take to protect it.

By accessing or using this Website, you acknowledge and agree to the terms outlined below.

1. Our Commitment to Original Creativity

Playcloak exists to create original, personality-driven apparel collections that combine thoughtful design, relatable humor, and distinctive visual identity.

Our collections are developed as long-term brands—not simply individual products.

We invest significant creative effort into developing original concepts, typography, layouts, visual identities, branding systems, product names, marketing materials, and customer experiences.

2. Ownership

Unless otherwise stated, all intellectual property appearing on this Website is owned, controlled, or licensed by Playcloak.

This includes, but is not limited to:

  • Brand names
  • Collection names
  • Product names
  • Logos
  • Apparel designs
  • Typography treatments
  • Original phrases
  • Graphic layouts
  • Icons
  • Website design
  • Product photography
  • Lifestyle imagery
  • Marketing materials
  • Written content
  • Blog articles
  • Social media content
  • Digital assets
  • Visual identity
  • Brand strategy elements

These works are protected under applicable copyright, trademark, trade dress, and other intellectual property laws.

3. Our Brands

Playcloak is the official home of original apparel collections, including:

  • SIKE.
  • ..Duh!

as well as any current or future collections introduced under the Playcloak brand.

Each collection forms part of the Playcloak brand portfolio and is owned, managed, or licensed by Yaochete LLC.

4. Permitted Personal Use

We encourage customers to enjoy and share their Playcloak purchases.

You may:

  • Wear and enjoy your purchased products.
  • Share photographs or videos of yourself wearing Playcloak apparel.
  • Tag or mention Playcloak on social media.
  • Recommend our products to others.
  • Link to our Website.

We love seeing our community share their experiences.

5. Commercial Use Restrictions

Without our prior written permission, you may not:

  • Copy our apparel designs.
  • Reproduce our original phrases for commercial apparel.
  • Duplicate our typography layouts.
  • Recreate our product concepts.
  • Sell products that imitate our collections.
  • Remove branding from our imagery.
  • Use our logos.
  • Reuse our product photography.
  • Republish our written content for commercial purposes.
  • Represent yourself as affiliated with Playcloak.

Commercial use of our intellectual property is strictly prohibited unless authorized in writing.

6. Brand Integrity

The Playcloak name, together with the names of our collections, represents the identity and reputation of our business.

Any use likely to create confusion regarding sponsorship, affiliation, endorsement, or ownership is prohibited.

We reserve the right to protect our brand identity against unauthorized or misleading use.

7. User-Generated Content

If you voluntarily tag Playcloak, use our branded hashtags, or submit photographs, reviews, testimonials, or other content relating to our products, you grant Playcloak a non-exclusive, royalty-free, worldwide license to repost, display, and share that content for marketing and promotional purposes.

You retain ownership of the content you create.

If you would prefer that your content not be shared, please contact us and we will consider your request.

8. Collaboration & Licensing

We welcome opportunities to collaborate with creators, businesses, retailers, media organizations, and other partners.

If you are interested in:

  • Licensing our designs
  • Featuring our products
  • Business collaborations
  • Brand partnerships
  • Press inquiries
  • Retail opportunities

please contact us before using any Playcloak intellectual property.

9. Reporting Intellectual Property Concerns

If you believe content on this Website infringes your intellectual property rights, or if you believe someone is unlawfully using Playcloak intellectual property, please contact us with sufficient information to investigate the matter.

We take intellectual property concerns seriously and will review all legitimate reports promptly.

10. Enforcement

Playcloak actively protects its brands and original creative work.

Where appropriate, we reserve the right to pursue legal or equitable remedies against unauthorized use of our intellectual property, including requests for content removal, enforcement actions, or other remedies available under applicable law.

11. Changes to This Policy

We may update this Brand & Intellectual Property Policy from time to time to reflect changes in our business, legal requirements, or brand portfolio.

The latest version will always be available on this page.

12. Contact Us

For questions regarding this Policy, intellectual property matters, licensing, collaborations, or media inquiries, please contact us:

Email: shop@playcloak.com

13. Company Information

Playcloak is a brand operated by Yaochete LLC.

Our mission is to build original apparel brands that people recognize, remember, and proudly wear. We appreciate your support in respecting the creativity, originality, and identity that define every Playcloak collection.